1 Because it makes them look good
2 Brings a visual element to the song
3 Great way to promote the band
4 Its Fun
5 Work with directors; Spike Jones, Chris Cunningham
6 The song goes with the video as a story
7 Can show the bands personality
8 Allows the band to do stuff they cant do on stage
9 incorprated into the live set (Gorillaz)
10 Product placement
Music TV channles; MTV, Scuzz, The Box
Online; Youtube, vimeo
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